Last updated: October 1, 2026

This Privacy Policy explains how Jugas IT AB (“we”, “us”, “our”) collects, uses and protects personal data when you visit jugasit.com, contact us, or interact with our phone and SMS (text messaging) services. Jugas IT AB is a company registered in Sweden and is the data controller for the personal data described here. If you have any questions, contact us at christoffer@jugasit.com.

1. What data we collect

  • Contact information – such as your name, email address, phone number, company name and the content of your message when you contact us through a form on the website or by email.
  • Phone and SMS data – when you interact with our phone or SMS services, we process your phone number, the date, time and duration of calls and messages, and the content of calls and text messages (which may include recordings or transcripts of calls).
  • Website analytics – basic, aggregated usage statistics (such as pages visited, referring sites and approximate location by country) collected through Jetpack / WordPress.com Stats. This may involve processing your IP address and similar technical data.

2. Why we use your data

  • To respond to your inquiries and communicate with you.
  • To provide our IT consulting and related services, and to manage our customer relationships.
  • To operate our phone and SMS communications, including sending the messages you have requested, and handling opt-out (STOP) and help (HELP) requests.
  • To maintain, secure and improve our website.
  • To comply with legal obligations, such as accounting and bookkeeping requirements.

3. Legal bases for processing

Under the EU General Data Protection Regulation (GDPR), we rely on the following legal bases:

  • Contract – where processing is necessary to provide services you have requested or to take steps before entering into an agreement with you.
  • Consent – for sending text messages and for any other processing where we ask for your consent. You may withdraw your consent at any time, for example by replying STOP to our text messages.
  • Legitimate interests – to respond to inquiries, run and secure our website, and understand how the website is used, where these interests are not overridden by your rights.
  • Legal obligation – where we are required by law to keep certain information.

4. Service providers (processors)

We share personal data only with service providers that help us operate our website and services, and only as needed for them to perform those services on our behalf:

  • WordPress.com / Automattic – website hosting and website statistics (Jetpack).
  • Telephony providers such as Bland AI and Twilio – these providers act only to deliver and process our phone calls and text messages.
  • Email and productivity providers – to receive and respond to your emails.

Some of these providers may process data outside the EU/EEA, for example in the United States. Where this happens, we rely on appropriate safeguards such as the EU–US Data Privacy Framework or the European Commission’s Standard Contractual Clauses. We do not sell your personal data.

5. SMS / Text messaging

  • We collect your consent to receive text messages only in order to send the messages you have requested (for example, replies, confirmations, reminders or service-related notifications).
  • Message frequency varies.
  • Message and data rates may apply.
  • You can opt out at any time by replying STOP. Reply HELP for help, or contact us at christoffer@jugasit.com.

We do not sell, rent, or share mobile phone numbers or text-messaging opt-in/consent data with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties, except service providers strictly needed to deliver the messages.

6. How long we keep data

We keep personal data only as long as necessary for the purposes described above. Inquiry and correspondence data is generally kept for up to 24 months after our last contact, unless we have an ongoing business relationship. Call and SMS records are kept only as long as needed to provide the service and handle any follow-up, and are then deleted. Opt-out records are kept as long as needed to respect your choice. Data that we must keep by law (for example, accounting records under Swedish law) is kept for the period required by law.

7. Your rights

Under the GDPR you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected (rectification);
  • have your data erased;
  • restrict processing and receive your data in a portable format, where applicable;
  • object to processing based on our legitimate interests;
  • withdraw your consent at any time, without affecting the lawfulness of processing before the withdrawal.

To exercise your rights, contact us at christoffer@jugasit.com. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) – www.imy.se.

8. Security

We take reasonable technical and organisational measures to protect personal data against loss, misuse and unauthorised access.

9. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the date of the last update shown at the top.

10. Contact

Jugas IT AB
Email: christoffer@jugasit.com